In 2009, a popular late night talk show Last Call with Carson Daly on NBC network, featured a New York-based artist Danny Setiawan who creates reproductions of masterpieces by famous artists such as Salvador Dalí, Vincent van Gogh, and Gustav Klimt on human bodies aiming to make fine art appealing for his contemporaries who normally would not consider themselves as art enthusiasts.Since 2005 the Australian visual artist Emma Hack has been creating photographs of painted naked human bodies that visually merge with a patterned background wall inspired by the wallpaper designs of Florence Broadhurst.
She burst into prominence with an August 1992 Vanity Fair Demi's Birthday Suit cover of Demi Moore.
Body painting festivals happen annually across the world, bringing together professional body painters and keen amateurs.
The current modern revival could be said to date back to the 1933 World's Fair in Chicago when Max Factor, Sr.
and his model Sally Rand were arrested for causing a public disturbance when he body-painted her with his new make-up formulated for Hollywood films.
This technique was not necessarily monotone; multiple colors on different body parts sometimes produced interesting effects.
Joanne Gair is a body paint artist whose work appeared for the tenth consecutive year in the 2008 Sports Illustrated Swimsuit Issue.
Body painting can also be seen at some football matches, at rave parties, and at certain festivals.
The World Bodypainting Festival is a week-long festival which originated in 1998 and which has been held in Klagenfurt, Austria since 2017.
Other well-known works include Serge Diakonoff's books A Fleur de Peau and Diakonoff and Joanne Gair's Paint a licious.
More recently Dutch art photographer Karl Hammer has taken center stage with his combinations of body painting and narrative art (fantastic realism) Following the already established trend in Western-Europe, body painting has become more widely accepted in the United States since the early 1990s.
Body painting led to a minor alternative art movement in the 1950s and 1960s, which involved covering a model in paint and then having the model touch or roll on a canvas or other medium to transfer the paint.