Women were exclusively chosen because men were the targeted marketing group.The Dallas Cowboys Cheerleaders soon gained the spotlight with their revealing outfits and sophisticated dance moves, debuting in the 1972–1973 season, but were first widely seen in Super Bowl X (1976).
Professional cheerleaders put a new perspective on American cheerleading.
Women were selected for two reasons: visual sex appeal, and the ability to dance.
All-star teams popped up, and with them, the creation of the United States All-Star Federation (USASF).
ESPN first broadcast the National High School Cheerleading Competition nationwide in 1983.
It can be performed to motivate sports teams, to entertain the audience, or for competition.
Competitive routines typically range anywhere from one to three minutes, and contain components of tumbling, dance, jumps, cheers, and stunting.The undergraduates began to riot, burn down buildings located on their college campuses, and assault faculty members. These students would cheer for the team also at football practices, and special cheering sections were designated in the stands for the games themselves for both the home and visiting teams. An overview written on behalf of cheerleading in 1955 explained that in larger schools, "occasionally boys as well as girls are included,", and in smaller schools, "boys can usually find their place in the athletic program, and cheerleading is likely to remain solely a feminine occupation." During the 1950s, cheerleading in America also increased in popularity.As a more subtle way to gain independence, however, students invented and organized their own extracurricular activities outside their professors' control. It was not until 1898 that University of Minnesota student Johnny Campbell directed a crowd in cheering "Rah, Rah, Rah! By the 1960s, some began to consider cheerleading a feminine extracurricular for boys, and by the 1970s, girls primarily cheered at public school games.Organized cheerleading competitions began to pop up with the first ranking of the "Top Ten College Cheerleading Squads" and "Cheerleader All America" awards given out by the ICF in 1967.In 1978, America was introduced to competitive cheerleading by the first broadcast of Collegiate Cheerleading Championships on CBS.This brought about American sports, beginning first with collegiate teams. In 1975, it was estimated by a man named Randy Neil that over 500,000 students actively participated in American cheerleading from grade school to the collegiate level.