If you’re a B2C marketer using an agency or dedicated creative team, give your team some examples of campaigns that you like, and ask them to use those concepts as guidance during their brainstorming.
If you’re B2B and have previously focused on pragmatic, value-driven marketing campaigns, take a look at some consumer campaigns for inspiration.
Ross’s system is based on NLP: neuro-linguistic programming.
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At the very least you'll eliminate some glaring mistakes you've been repeating, but hopefully you'll develope and refine your skills in the area by considering and evaluating the advice from these sources.
This campaign yielded positive metrics as well as characters and a theme to use in future campaigns, displaying the burgeoning trend of B2C and B2B marketing convergence.
To get your creative juices flowing, here are more examples of past successful campaigns: As you’re reviewing campaign examples, also think about campaigns you’ve run in the past.
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The days of boring feature/benefit messages are over; B2B marketers are now leveraging the same types of creative ideas as consumer-oriented marketers in their campaigns.
For an example of how a B2B company used a creative B2C campaign theme, take a look at the case study for Central Desktop’s “The Breakup” campaign, courtesy of Marketing Sherpa. If you’ve been running the same old tired campaigns for years, your market might appreciate a fresh approach. If you’d like additional help, we have a guided, interactive marketing campaign planning template in our marketing planning and management app.
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