Control over their bodies and means to support themselves is a new kind of independence for these girls.
Typically, it is perceived as an extension of Japan's growing focus on materialism, much of which is what critics claim is the cause of enjo-kōsai.
Critics worry that girls involved in enjo-kōsai will grow up to be unfit wives and mothers.
It is the Japanese language term for the practice of older men giving money and/or luxury gifts to attractive young women for their companionship or possibly for sexual favors.
The female participants range from school girls (aka JK business) to housewives.
The most common connotation is that it is a form of child prostitution whereby participating girls sell their bodies in exchange for designer goods or money.
However, enjo-kōsai is distinct from the most basic definition of prostitution (whereby a person attains money through the exchange of sexual acts) and insist that these other activities define enjo-kōsai.Enjo-kōsai does not always involve some form of sexual activity.The opposite case of women paying men, gyaku enjo kōsai The nature of enjo-kōsai is heavily contested within Japan.It's explained later that Nao does it out of revenge on men and especially thieves, since thieves killed her father and seriously injured Nao's mother leaving her in a coma.Japanese idol group AKB48's second major label single, "Seifuku ga Jama o Suru" drew public attention with its controversial music video, which is a literal visualization of the lyrics, somewhat hinting at the subject of enjo kosai.Only later does she stop when a friend or individual intervenes and informs her of the potential risks and consequences of her behavior.