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24618_Rip_Inter T/Bred_Pg_Dec'618_Rip_Inter T/Bred_Pg_Dec'10 15/11/2010 Page 1 Record breaker Plus, David Redvers talks about doing the deal to stand Mak� and buying horses for Pearl Bloodstock, Maurice Burns tells us why he is delighted to have Fast Company at Rathasker, and things just keep getting better and better for Group 1-winning trainer Clive Cox Galileo wins more British and Irish prize-money in one racing year than any European-based stallion has done before Stallion Review 2010 Stallion Review 2010 24 the cover Galileo by Peter Mooney contents december 38 47 5852 the team editor sally duckett publisher declan rickatson photography trevor jones design thoroughbred publishing advertising declan rickatson 00 44 (0)7767 310381 [email protected] wilson 08451 086385 [email protected] photographers thoroughbred photography press association peter mooney breeders’ cup victoria racing club the printers stephensandgeorge the writers paul haigh sally duckett john sparkman alan porter jocelyn de moubray kathleen donovan ted voute william huntingdon lissa oliver sophia brudenell clive webb-carter thoroughbred publishing blandys farm, upper basildon, reading, berks, rg8 8ph tel: 01428 724063 tel: 01491 671958 [email protected] email or call as above, or log on to the website and follow instructions This publication may not be reproduced or transmitted in whole or part without permission of the publisher.The views expressed in International Thoroughbred are those of the authors and do not necessarily reflect the views of the publishers.But there is far more to the numbers game than that.

The first edition of International Thoroughbred for 2011 will be out in mid-January.Come on racing – let’s get commercial It’s time our sport got to grips with the world of mass marketing the foreword Aquick two-point plan for racing – it isn’t the answer to everything but it will go a long way to solving some of its ills.Don’t you think racing should be seeing something more for the money it has spent in research, branding exercises, think-tanks and focus groups?if we don’t get more from RFc in tangible effort and calculable results, this will become an opportunity lost.For those smaller companies who currently market their wares on the racecourse, those more in touch with the niche racing crowd (and pretty much the only outside-of-the- sport advertising racing currently receives): well, that hard-core crowd will still be at the races and won’t disappear.

a plan such as this requires one thing – agreement between racing and the racecourses to drop admission charges and then to spread the extra income generated by such advertising revenue to all in racing.While every care is taken in the preparation of this magazine, the publishers cannot be held responsible for the accuracy of the content herein, or any consequences arising from them.We would like to wish all of our readers a very Happy Christmas and a sucessful New Year.at present, all it is doing is denying itself any sort of a viable future.and, as an extra, while i am prepared to swing with Racing For change regarding its Ascot finale (putting the “good of the season” arguments to one side at present, a crowd of 14,000 at the last newmaket champions’ Day, billed as one of the best days’ racing ever, was pathetic to say the least and something has to be done), i want to see RFc doing a whole lot more.aside from the Zenyatta chat, the Attheraces coverage was truly terrible.