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"They've just spent the holidays with their families, getting an earful of dating advice from their aunt and their parents prying into their dating lives and asking when they're going to get grandkids." (It seems that uncles are somehow free of such hectoring qualities.)Half of single Americans have an online dating profile, Match says. to meet anyone, with a Pew study reporting that 15 percent of US adults have used online dating sites or mobile dating apps.

Why, one of my married friends, having recently moved to New York, is even using dating app Bumble just to make friends. Surely, though, a lot of people still meet in bars, don't they? Match claims that only 7 percent of people met their last date at a bar. PT will be the peak moment on the peak day to have your loving senses piqued.

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"This is a blow to the story [for Match] in the short term." IAC chief executive Joey Levin said Facebook's product "could be great for US/Russia relationships" but hinted the space had already been cornered. "We're surprised at the timing given the amount of personal and sensitive data that comes with this territory," Ginsberg said in a statement."Regardless, we're going to continue to delight our users through product innovation and relentless focus on relationship success.Women now will have a choice, which I think is very empowering.They can choose if they want to start the conversation first or if they want someone else to start the conversation first.Ginsberg took the helm at Match last month, and revealed to Market Watch in a Tuesday interview that Tinder will soon roll out a feature that lets women choose who makes the first move on that app.

She also pointed to other efforts that the company hopes will make its online-dating platforms more female-friendly, such as a new campaign for Ok Cupid that emphasizes shared hobbies over hookups.

Still, do you want to spend all day staring into your dating app, hoping this will be the moment? But what if you log on at that time and find nothing?

"This is going to be for building real, long-term relationships — not just hook-ups," Zuckerberg said.

Shares hit a new high Tuesday, with investors seemingly more optimistic about continued momentum for recently launched paid features on Tinder, as well as signs of improvement at some older brands.

Market Watch recently caught up with Ginsberg to learn about her vision for the company and how Match plans to generate more enthusiasm for online dating. Market Watch: What does the change at Tinder reflect about Match’s efforts to appeal more to women?

We think it’s going to be well-received and frankly, if it’s not, we’ll be able to watch to see if people like it and use it.