Nerve is also hoping to leverage the community its created around its lifestyle and culture publication, hosting live events for people to mingle and hang out, to facilitate yet another opportunity for users to move their online identities into the real world.
(It’s always a good sign when your nominal competitors are setting up profiles on your site to “check it out.”) While Nerve Dating costs a month, users can respond to messages they receive for free, unlike many other sites.
The idea here is to encourage people to interact with each other, to socialize, and reach out, but initial messages are kept to a Twitter-length 141 characters, with the idea being that this takes the pressure off and is a little more casual.
This seems to be evidence that, while people want their dating lives to be social, it’s all about discovering new people, they don’t want to be followed by their social graphs, people want to be anonymous.
Though Mills is open to potentially integrating with Spotify, or Good Reads — sites that would enable people to share personal information without porting their entire social profiles.
In 1997, Rufus Griscom and Genevieve Field launched a website and e Mag dedicated to sex, relationships, and culture called Nerve.
After spending eight years as president of everyone’s favorite satirical news source, The Onion, Sean Mills took over as the chief exec at Nerve, looking to bring the same brand loyalty and affinity people had for The Onion to Nerve’s community of sex-addicted readers.
Sean Mills, the CEO of Nerve Dating, agrees that online dating today still feels like a search for the best deals on airline tickets.
It seems as if, in playing online games, we go to buy more missiles, and in doing so suddenly find out that we’re the proud member of an online dating community.
When creating a new dating website (or really any other consumer-facing web business), scale is one of the biggest challenges, and online dating really doesn’t work unless there is a crowd of people on the site ready for love.
Nerve Dating already has over 10,000 users, and Mills says that the team is already hearing success stories.
Nerve also has a “Last Night” feature, which Mills says is a bit like a checkin, in that users are encouraged to write what they did the night before.