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This explains Facebook's acquisition of platforms like Instagram as well as their buy-outs of the messenger service Whats App and technology like Oculus VR.

Facebook's purchase of Instagram along with this recent dating announcement is reflective of the company's demographic challenges.

Not on Tinder, Hinge, or Ok Cupid but on Instagram, You Tube, and even Twitch. There's a numbness that comes from swiping and swiping (and swiping).

The same-old "getting to know you" questions can result in unsettlingly similar answers, leading to a drop-off in interest before two people have even met.

One of the central reasons #Delete Facebook had limited success was the site's irresistible one-stop-shop functionality.

We're already there to like panda videos and share Trump op-eds, so allowing the site a little further into our intimate recesses isn't too big a leap. One of the many shortcomings of meeting a partner online is the transactional and often transitory nature of relationships formed.

If the Cambridge Analytica scandal taught us anything, it's that Facebook knows more about us than even Black Mirror could have predicted.

While people's values around privacy may be changing — lots of us acknowledge that with free use comes a cost to privacy — there are nonetheless some valid apprehensions about inviting Big Data into our bedroom.Mind you, let's not forget that Facebook is under the covers already: for most Tinder users, Facebook is the gateway, and for anyone surfing porn without logging out of Facebook, Mark Zuckerberg is well aware of your kinks and perversions.One of the shortcomings of online dating is the market mentality, where we're either flipping through a catalogue of faces or setting out with a shopping list, in search of a blue-eyed, left-leaning beekeeper.The account in question, the (now closed) Oxford St.location of Waterstone's bookstore in London, tweeted things like "BOOK FACT: Cheetahs can type faster than any other land animal but, sadly, their works are often poorly plotted and/or emotionally naive." Carlin boldly stated her love for the person writing the store's tweets. Cut to some flirty tweets, direct messages, and a real-life meeting, and the two There has to be a shared interest that develops over time.Despite all the psycho-babble bunting offered by sites like e Harmony, all dating sites are reliant on algorithms: a computer spits out a series of people you're compatible with based on your input such as postcode, smoker status and the degree to which you've been saved by Jesus.