Social media speed dating

It's a bit like Chatroulette, but without the naked creepsters (one hopes) and with an aim at establishing real connections between people.

In the age of citizen journalism, it becomes more and more challenging for companies to find and connect with digital influencers, from bloggers, micro-bloggers, and social network connectors.Not only do many of these influencers under cover, but can have a huge following, but also the rules of engagement are vastly different from dealing with traditional media.Here are content distribution case studies in the Automotive and Fashion industries to get you started.Approaching different advertising tactics can be scary.It’s time to weigh the options and consider a longer-term investment that, over time, will provide the meaningful results needed to grow with content.

The best part is that you don’t even have to go about it alone because with Kissmetrics acting as BFF, you’ve got the full support of two industry coaches on advertising.

How do you know which one is going to be right for your business?

We’ve all had our one-night stands with a digital marketing tactic or two, just testing the waters with no real substance to what we’re doing or how to measure back to our KPIs.

I mean, not only do we love the amazing content Kissmetrics produces on their blog, but it’s also inspired us to use Kissmetrics for measuring the impact of our own content.

So, if you want to really get a handle on the eligible advertising tactics available to you, take some advice from a guy who specializes in design, public relations, writing, editing, programming, and search engine optimization for one of the top analytics tools in the market.

The series is made possible by Microsoft Biz Spark.