However, in the following episode "Love Is a Really, Really, Perfectly Okay Thing" (episode 195, 1990), Sam devastatingly tells Rebecca that he has no feelings for her.
In the tenth season (1991–92), they try to conceive a child, but by then they have decided to stay friends.
In "The Guy Can't Help It" (1993), Sam plays with the idea of marrying Rebecca (as a safety net "in case no one better comes along"), but several bar patrons and even Carla tell Sam his womanizing is getting him nowhere, prompting him to join Dr.
Over time, Sam's role as a bartender turns him into the "resident ringleader for an assortment of poor souls and wanna-be's".
Throughout the series, Sam has had casual female partners, usually one-dimensional or sexually very available, and sometimes takes them along in his red Chevrolet Corvette.
However, in "Sam Turns the Other Cheek" (episode 49, 1984), Sam reveals that he avoids "married, underage, and comatose" women—so he does have some ethical standards.
In "Teacher's Pet" (season 3, 1985), Sam earns his high school diploma despite an overall bad grade from the high school geography teacher, with whom he had a brief affair while he was her student.
Critical reception for the character has been mostly positive.
Some academics considered Sam an example of satirizing masculinity.is a fictional character on the American television show Cheers, portrayed by Ted Danson and created by Glen and Les Charles.The central character of the series, Sam, a former relief pitcher for the Boston Red Sox baseball team, is the owner and bartender of the bar called "Cheers".One time after Sam and Diane ended their on-and-off relationship, in "Rebound, Part One" (episode 45, 1984), Sam relapses into alcoholism and excessively womanizes.Diane finds that out from Coach, and involves her love interest Frasier Crane (Kelsey Grammer) in helping Sam slowly regain his sobriety in the following episode, "Rebound, Part Two".In the three-part episode "Strange Bedfellows" (episodes 93–95, 1986), Sam dates an intelligent, attractive politician Janet Eldridge (Kate Mulgrew), who eventually ends the relationship because of Sam's visible feelings for Diane.