Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.Camgirls will frequently read and respond to the scrolling viewer comments.Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.
Similar webcam model hosting sites such as Chaturbate, CAM4 and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.The decentralized business model of camming has upended the pornography industry in multiple ways.A webcam model often performs erotic acts online, such as stripping, in exchange for money, goods, or attention. Since many webcam models operate from their homes, they are free to choose the amount of sexual content for their broadcasts.In 1996 an American college student and conceptual artist, Jenny Ringley, created a website called "Jenni Cam." Her web camera was located in her dorm room and automatically photographed her every few minutes.The website provides the transactional platform, and then collects and distributes a percentage of the tips to the models.
For public chat rooms, the model's portion of a tip is a little less than half.
Some fans communicate multiple times a day with models through social media.
Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.
But since camming only requires a video camera, broadband service, and computer, there has now been a power reversal and it is the female webcam performers who propel the industry while at home.
Todd Blatt, who once produced pornographic movies in California and has several Ferraris to show for it, declared: "If you’re the middle guy who has been eating off this industry for 20 years, it’s a big change.
The film's director, Sean Dunne, states of the fans, "They said it’s not like a strip club -- it’s like a community, and you feel it when you’re in these chat rooms.