After processing your payment via Paypal, Lovebook creates a unique profile page for the customer, using three photos, and buys targeting Facebook advertising for the campaign. You pitch for love will be shown in paid ad slots across your targeted groups, reaching tens of thousands of people.
"These ads have the potential to go viral," says James.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.
Our is a unique dating site specifically catered to people over 50.
The company focuses on the interests of people in a certain age range who want a place to feel confident and comfortable while seeking a potential date. It uses a compatibility matching system to link up people with complementary personalities and lifestyles and has worked with millions of users over the past 15 years.
Zoosk is a singles dating app that uses a behavioral matchmaking engine to pair users who its system indicates will be a good match.
The app is available in over 80 countries and has over 27 million searchable members.
"It's not for everyone, but we think it's a really efficient way of finding dates online," he says.
Online dating has grown in popularity to the point where there is almost no social stigma attached to it."The experiment was so successful that I decided there must be mainstream potential for a service like this.The average campaign generates at least 15 or 20 leads at the moment." It is impossible to protect an idea like Lovebook: users could take out paid ads on Facebook themselves and cut out the middle man."We have no overheads," says James, who is the sole full-time employee of the company."We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.It launched in 1995 and is now available in 24 different countries.