It allows women to use both sides of their brains to solve problems quicker, while men predominantly use the left side of their brains.In general, the left hemisphere is in charge of performing logic computations and processing facts.For women, the photograph used was more likely to not be current but instead be at least one year old (Whitty, M. Women’s photographs are also more likely to be a glamour shot by a professional photographer (Hancock & Toma, 2009).
Let’s look at how these tendencies can affect online buying behavior and what you can do to make it work in your favor.
, which is the bridge of nerve tissue that connects the left and right side of the brain.
Deception in online dating occurs in many forms but what role does gender play in this deception?
Men and women report negative feelings towards being deceived in online dating profiles yet many admit that they misrepresent themselves on their profiles. Due to this competition, physical appearance is a crucial part of online dating.
The right hemisphere is dominant in processing visual imagery and interpreting context. In the context of shopping, this different brain structure leads to men tending to be mission- and task-oriented shoppers while women are more likely to be discovery-oriented shoppers who readily adjust their initial goals if this would result in a more satisfying outcome.
According to Men tend to follow a utilitarian, more logic-based approach.
A purely functional approach can fall flat pretty quickly.
Women want to know more about you, your brand, the lifestyle you sell and how your products are going to make them feel.
Men often claimed in their profiles being taller than they actually were.
This could be due to the fact that many women prefer to date men that are taller than themselves (Toma et al., 2008).
You need to tell them why they should buy your products and why it makes sense for them to purchase it.