Environmental Protection Agency voluntary program that helps businesses and individuals save money and protect our climate through superior energy efficiency. Click any topic to see related questions and answers.It’s not documentation or support, it’s sales and marketing.
There are many other types of useful information, but I don’t consider them white papers.For example, Internet marketing guru Perry Marshall names 40 documents that he considers to be white papers, including: But notice how many of these items are actually documentation used after a purchase when installing, learning or troubleshooting a system. To my thinking, a white paper is strictly a pre-sales document used before a purchase.A problem/solution is like looking at the wide view of a whole industry with a telescope.A backgrounder is like zooming in on one specific offering with a microscope. For more on these three flavors and how to use them effectively, see my special report “How to Pick the Perfect Flavor for Your Next White Paper.” Beyond these, many other terms are commonly used to describe white papers: But all these descriptive terms fit under one or another of the three main types, so they’re not as helpful.Blog posts are usually webpages, much shorter at 500 to 1,000 words. A blog post can be sheer opinion, or even a rant, more like a letter to the editor.
That’s why there are so many blogs: Anyone can shoot off their mouth in a blog.
White paper definitions White papers and other documents White paper readers White paper sponsors White paper writers White papers past, present, and future Clearly none of these exotic definitions do the trick.
For some better clues, look at the content and format of these documents: The content of a white paper provides useful information for business people seeking to understand an issue, solve a problem, or make a decision. Today’s “typical” white paper is 6 to 8 pages long, shorter than in past years.
A white paper generally takes 4 to 6 weeks of intense effort by a group of people.
That’s why an effective white paper can be used for one or two years, and then refreshed.
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