The press release which accompanied the "3 Little Words" release was written by Paul Morley, and drew comparisons between Frankmusik and the "art-crazed, high-minded, perfectionist pop stars" of the 1980s, such as Soft Cell and the Human League.
If you were to sit down on a sofa opposite this group of merry bandits, you would be close to the spot occupied a week previously by Frankmusik's fellow pop time-traveller La Roux.Frank, 23, says she snuck in secretly to size up her competition, and if the hype is to be believed, the flame-haired NME favourite has reason to be worried (Frank told the NME last month that he thought she was "La Rude"). It's a thumping slice of state-of-the-art dance pop featuring Cherrytree labelmates Far*East Movement. The album's lead single, its title track, has already racked up 1.6 million views on You Tube. Speculation and being mislabeled doesn’t bother Frank, whose career is linked to LGBTQ icons like Ru Paul, Pet Shop Boys and Erasure.
On Party Foul Radio with Pollo & Pearl, though, the producer and recording artist reflected on a time when musicians’ sexuality seemed to matter less.
MTV call Frank a "hotly tipped solo star" and elsewhere he has been called a "bleeptastic alien", though this was two years ago, when he says he had only produced early demos.
Since then he has DJ'd with the Radio 1 DJ Annie Mac, charmed Choi and Carling along with several high-ranking record-company execs, hitchhiked from Loch Ness to Brighton using just his My Space friends, and unleashed a richly received EP on the world in November, "3 Little Words".
‘Better Off As Two’ is his same song again, but this time it’s about dumping his girlfriend. Some thoughts it provoked are: Why has he used 'your' when he means 'you’re'?
In the press materials he bangs on about the whole album being about the same girl, so ‘Gotta Boyfriend? I think we should all take a moment to pause and contemplate that. So I was going to say it sounds quite a lot like Mika, but that bit of sub-adolescent angst poetry gives me pause. Surely someone involved in the production of this album noticed at some point, so does that mean it’s intentional? Another thought it provoked was: why is that man desecrating ‘Golden Brown’?
Title track ‘Complete Me’ is the ballady one, for those of you playing pop album bingo, and in a spirit of fairness I’ll concede that album closer ‘Run Away From Trouble’ does demonstrates a little variety – it’s an eight minute epic where Frank goes a little bit emo. Or is it simply the moment when the music industry’s demand for fashionable electro-pop stars finally outstripped the supply of talent?